AdMob has released its monthly Mobile Metrics Report for March, and to no one’s surprise, the iPhone and iPod touch are still hot devices for surfing the web on the go. Both are also hot devices for using mobile apps, too, as AdMob says that over half of the requests for ads from iPhones now come from third-party apps.

Worldwide, the iPhone continues to gain a significant share of mobile requests on AdMob’s network. While Symbian-based devices, mostly from Nokia, continue to lead, the iPhone is catching up, mostly to Symbian’s detriment. In the US, the iPhone still holds half of all requests for mobile ads compared to devices based on other OSes.

Click here to read the rest of this article

Popularity: 4% [?]

• 
  Mobile web may beat out mobile apps in the long run

  Taptu, the mobile search solution, has been keeping an eye on the mobile web — specifically what they’re calling the mobile touch web, which I...

• 
  Tivit promises to bring Mobile DTV to the iPhone and other WiFi-equipped mobile devices

  The Mobile DTV standard is official, sure, but the device selection at this point isn't what we'd call plentiful or even appealing -- so leave it...

• 
  iPhone and Android in two-horse smartphone OS race

  The latest Mobile Metrics report for mobile ad firm AdMob reveals some interesting aspects of the emerging smartphone...