Apple may have publicly responded to Microsoft’s Laptop Hunters ads with a counterpunch of its own back in May, but it looks like it may have been singing a slightly different tune behind the scenes more recently, at least according to Microsoft’s Chief Operating Officer, Kevin Turner. Speaking at Microsoft’s Worldwide Partner Conference earlier today, Turner said that he knows the ads are working because “two weeks ago we got a call from the Apple legal department saying [...] ‘Hey, you need to stop running those ads, we lowered our prices.’” Turner further went on to note that “they took like $100 off or something,” before stating to applause that it “was the greatest single phone call in the history that I’ve ever taken in business” — though he did apparently take a minute to ask: “Is this a joke? Who are you?” In case you’re wondering, Turner also confirmed that Microsoft is indeed “just going to keep running them and running them and running them.”

[Via Ars Technica]